I'm Rey... sometimes known as Reybee... and I'm the prez and founder of Reybee, Inc., the PR firm that handles everything from Bauhaus and The Cranberries to Engelbert Humperdinck and Enter Shikari. I've also been an animator, a music journalist, a DJ, and a ghost hunter... and I'm an avid lover of cheese, bees and coffee... so much coffee. Oh and my dog Brianna #lazycattledog. She's more awesome than I am.
Music Publicist / Music Journalist
Who Have I Worked With
Literally hundreds... Everyone from Britney Spears and Backstreet Boys to Sting and Luna to A Tribe Called Quest and Supergrass to Dashboard Confessional and Duran Duran and Alison Moyet. I've worked at I.R.S. Records, Mammoth Records, Grass Records, Jive Records, Island Def Jam and now own my own PR firm.
The Housemartins / The Beautiful South
This Mortal Coil "It'll End in Tears"
David Gray "Gathering Dust"
What brought you into the music industry?
I was always into music. As a wee lad of about 9, I used to ride my bike to three different record shops around my hometown of Parsippany, NJ and spend hours, , flipping through crates of imports, 12" and picture discs. One of the store owners at Sound Exchange II (Wayne, NJ) would recommend new music to me all the time and because of him, I discovered bands early on like The Smiths, The Cure, U2, Missing Persons, Prince, Boomtown Rats, Wire... all before I was even 12 or 13 years old. In college, I was a DJ on WZBC 90.3 (Boston College) and also wrote album reviews and features for the college newspaper. When I graduated, I started freelance writing for magazines across the country and I even started a handful of zines and magazines in Boston... After I realized that my journalist's annual income was a little more than $14k a year, I decided it was time to make real money and get into the music biz... So I packed up my things and moved back to the NYC area... and then the rest began to unfold.
How is your life affected by COVID-19?
I'm a hell of a lot busier, to be honest, since the pandemic. Since musicians can't tour, they're spending more time writing and releasing music and we've been working with them to promote their music properly. Since I didn't have concerts or bars to go to at night, I decided to kickstart my music writing again and I got a job freelancing for American Songwriter Magazine. In the last five months of the pandemic, I've written over 70 features. Seriously. https://americansongwriter.com/author/rey-roldan/
Have I benefited from a COVID relief fund?
How do you feel in general?
I miss concerts. I miss bars. I miss restaurants. I miss movie theaters. I miss hanging out with friends. But on the flipside, it's given me a LOT of time to goof around with my dog. She's the best.
A short funny/memorable/touching story on the job.
When I was a teen pop publicist in the heyday of that scene (1998-2002) working with Britney Spears, Backstreet Boys, 2+Gether, Charlotte Church, Shannon Curfman, etc., I was always with the bands doing media stuff and, because of that, I ended up on a lot of TV footage with the artists during paparazzi ambushes, walking down red carpets, at award shows, TV appearances, etc. One day, when walking out of MTV Studios in Times Square (NYC), I was recognized by a group of young girls who screamed when they saw me and called me "That Guy". I laughed and they asked me to sign things for them. I asked one of them why they called me "That Guy" and she confessed that there was a website dedicated to sightings of me with different celebrities. When I went home, I looked up the site, and sure enough, there were dozens of pictures of me on the site with captions like "That Guy with A Tribe Called Quest" or "That Guy with Ashanti" or "That Guy with Britney", etc. It was flattering but horrifying at the same time.
Check out Rey on social media
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